
Same mission. Same (growing) team. New name. New cool stuff.
When we started ApplyAI, our mission was simple: help people and organizations adapt to a world being reshaped by AI.
That mission hasn’t changed, but our name and look have.
We’re now Clarinet. The name is a metaphor for what we’ve learned: tools like AI are like instruments. When used with skill they create something beautiful in concert with others. When used badly…not so much.
This new name marks a milestone.
In the last six months alone, we’ve partnered with 40+ companies and thousands of leaders to drive impact through AI transformation. What’s working is clear: helping people, tools, and systems evolve together.
With this launch, we’re also introducing a new program menu designed around what organizations need most right now (contact us to learn more).
Same mission. Same (growing) team. New name. New cool stuff.